Manager, Service Marketing MD071001

Fuji Film
Oct 06, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Position Summary

Defines, develops and implements service marketing strategy and analyzes marketing driven product support programs, promotions and campaigns with coordinated messaging and associated business metrics

General Duties and Responsibilities

* Manages product lifecycle marketing programs in order to drive migration of current user install base to next-generation products and/or premium service offerings.

* Develops training materials and service marketing toolkits including the creation of marketing messages and Lead Generation Programs in order to increase service revenues and Company profitability.

* Works in conjunction with corporate communications to create/define Service branding.

* Creates presentations, collateral and other materials for use by the Service Sales Specialists.

* Identifies and executes against opportunities to use social and other media to drive customer awareness of Fujifilm's service offerings.

* Measures service marketing programs and campaigns in order to identify contributions, revenue growth and business impact attributable to the implementation of new and revised service marketing initiatives.

* Manages the service marketing portfolio and pricing programs

* Monitors industry developments/trends including competitor pricing practices and product offerings impacting business.

* Trains the Sales Department on how to best position the Company's service offerings as a value added proposition including total cost of ownership analysis.

* Works effectively with other cross functional groups within the organization to build support with key opinion leaders.

* Provides leadership, support and expertise to the field service organization for products and markets with the focus on promoting exceptional customer service/satisfaction.

* Adheres to the Company's quality and regulatory compliance requirements, without exception, and ensures that all job duties inherent in the position description are performed in accordance with established policies and procedures.

* Attends meetings and conferences via a travel schedule that is consistent with the requirements of the position.

Job Requirements

Minimum Requirements

* Bachelor's degree in Marketing or equivalent experience

* Demonstrated experience branding and marketing technical and professional services

* Healthcare experience preferred

* Medical device experience preferred

* Excellent written and verbal communications skills

* Expert competency in the Microsoft Office suite of applications

The Company is an equal opportunity employer and does not discriminate, nor allow any employee, customer, contractor, vendor or visitor to discriminate, against any employee or applicant for employment on the basis of race, color, creed religion, sex (including pregnancy), gender, national origin, ancestry, ethnicity, age, genetic information, marital status, disability, sexual orientation, military status (including disabled veterans, recently separated veterans, other protected veterans and Armed Forces service medal veterans), protecte