ECommerce Marketing Coordinator

Danbury, Connecticut
Competitive + Benefits + Paid Time Off
Oct 07, 2016
Dec 06, 2016
Employer Type
Direct Employer
Employment Type
Full Time

The Ecommerce Marketing Coordinator will manage the day to day merchandising of products (50%), distribution of the email newsletter calendar (25%) and manage digital ads placement on the Guideposts family of websites (25%).

Responsibilities include:

  • Strategize, formulate and implement marketing campaigns based on marketing plan.
  • Maintains e-commerce website to add new products and update current product page content,
  • Assist Digital Content Marketing efforts via Guideposts content site and product ad development. 
  • Create e-mail marketing schedule for e-Newsletters and promotional e-Blasts. Updates product ads featured in e-Newsletters based on schedule.
  • Provides input on and implements e-mail marketing strategy (subject lines, headings, creative) and offers (sale promotions/ coupons, list segmentation).
  • Monitor user behavior (search terms, invoices,visitor analysis) to insure optimal user experience.
  • Analyze operational process and customer website behavior to identify improvement opportunities.
  •  Look for opportunities to merchandise product in all channels—includes offline and online media (e.g., Direct Mail, Transactional Messages, IVR/Customer Service).
  • Configure and interpret data for daily/weekly/monthly reporting: assist with web traffic & e-commerce reporting, using a reporting dashboard based on Google Analytics data.
  • Assist Digital Marketing team with projects and ad-hoc requests.
  • Manage and traffic online advertising campaigns by monitoring campaign delivery from beginning to end, optimizing as needed, utilizing reporting tools/systems to pull and analyze performance.
  • Manage digital ad inventory and optimize placements across external and internal client needs.
  • Provide customer service support between Guideposts internal teams and external agencies (vendors) and clients to ensure campaign goals and objectives are satisfied.
  • Provide daily, weekly, monthly performance reports and ad-hoc reports as requested.


  • Bachelor’s degree with a concentration in marketing, business administration.
  • Proficient with Microsoft Office suite – strong Excel skills desired.
  •  1+ years of Digital ad placement experience with DFP  and/or other 3rd party ad serving systems including Atlas, DFA, Sizmek, Pointroll.
  • Working knowledge of HTML, JavaScript, CSS, Flash
  • Must be a creative self-starter, multi-task oriented and able to manage deadlines
  • Organized and attention to detail. Curious and willing to learn.

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