Search Engine Marketing Specialist

All Points Digital
Oct 07, 2016
Nov 04, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Job Description:

Are you looking for the opportunity to be a part of a growing team of passionate, skilled digital marketers? Look no further! We want your expertise! All Points Digital is a full service digital marketing agency with expertise in SEM, SEO, social media, PR, web development, software / app development, graphic design, and we are looking for a SEM guru to join the team. This role is responsible for execution of campaign strategy, campaign creation, optimization and management of high performing paid digital campaigns. We are looking for candidates in the Connecticut area, readily available to attend meetings in the Fairfield County and Hartford areas. You will work remotely most of the time, but must be available for in person meetings on a regular basis. Candidates from outside of Connecticut and its immediately surrounding areas will not be considered. ResponsibilitiesMonitoring and optimizing digital marketing campaigns for multiple clientsCreate, manage and execute integrated strategies across paid search, display, paid social, and remarketing effortsWork with APD's web development team to implement conversion tracking, collaborate on landing page optimizationsCreate insightful reporting for clients Actively monitor and adjust all paid marketing activitiesBid optimizationsKeyword researchA/B testing & copy recommendationsGoogle Shopping campaign management and optimizationContinually propose new creative paid marketing strategiesHelp manage client relationships RequirementsAt least 2 years experience with the following platforms / toolsGoogle Adwords (Adwords certified preferred)Google AnalyticsFacebook Business ManagerBing AdsAd RollPerformance based marketing expertPrevious experience working with clients in an agency setting, preferred but not requiredGoogle Tag Manager experience a plusExpertise with website analytics tools (Google Analytics, SEO Moz and others)Experience with A/B testingUp-to-date with the latest trends and best practices in SEMGood verbal, writing communication and presentation skillsGood organizational skills and inter personal skillsSelf-motivated with a high level of creativity and a sense of accountabilityAbility to manage several simultaneous projectsHighly organized and an eye for detail Please apply with cover letter, resume, and Linkedin profile link.