Customer Marketing Manager - Shopper Marketing, Planning & Communicati

Oct 12, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time

pladis is the fourth largest biscuit company in the world. The company, formed in January 2016, is part of the Yildiz Holding, the largest company in CEEMEA. In establishing pladis, Yildiz Holding has united its internationally recognized biscuits and confectionary businesses, Godiva Chocolatier, United Biscuits, ??lker, and DeMet's Candy Company. Together they form a $US52 billion company confirming Yildiz Holding's leading global position in the category.

pladis is named after the Pleiades' constellation, a group of seven stars visible from anywhere on earth. We chose this name because we are dedicated to bringing our products to every corner of the world, spreading joy along the way.


The Customer Marketing Manager is responsible for planning and communication, seasonal collections, and shopper marketing.


Reports to: Director Customer Marketing

Indirect Reports to: Star brands VP of Sales

Key Peers: Customer Marketing Manager (Chocolate), Customer Marketing Manager (Biscuit), RBMs, Directors of Marketing (Chocolate & Biscuits), Brand Mangers (Chocolate & Biscuit), Godiva Seasonal Marketing Team, Pladis Procurement, Star Brands Legal


Personnel supervised (direct): 1

Travel requirements [% of time]: 20%


Own all Seasonal collections

* Lead "External" Seasonal planning needs - work closely with Marketing to ensure Customer ideas / needs are captured and reflected in Seasonal offerings

* Own Seasonal Selling Story templates - JBP meetings, Industry Events, Item Launches

* Gather seasonal competitive information and guide team to course correct as appropriate

* Lead seasonal recap/assessment, to include bit not limited to performance vs. year ago, sell through, causal factors

Shopper Marketing

* Lead Shopper Marketing execution (from POS to in store programs)

* Design strategies /initiatives that will bring Brand plans to life with customer teams

* Manage day to day agency activities

* Work with relevant functions to develop customer specific shopper marketing strategies and initiatives

* Interact with legal, sales, marketing, finance and customers to secure on time execution of all programs

* Ensure delivery of business AOP

Trade Events

* Lead planning of Industry Events and Internal National Wholesale Meeting

* Responsible for the booth design and development for major trade shows


* Minimum Education Required: College Degree

* Years of relevant experience: 5 years

* Keen working knowledge and mastery of Microsoft Word, Excel, and PowerPoint, Outlook

* Excellent written and verbal communication skills.

* Analytical skills

* Ability to work in fast paced, limited resource environment and juggle multiple priorities

* Self-motivated individual who is open-minded and willing to meet new challenges

* Ability to thrive in multi-tasking environment

* Solution-oriented

* Strong leadership skills

pladis appreciates your interest and consideration of our company. We regret that we will not be able to respond to every resume submission. Only those candidates who best meet our needs shall be contacted. Again, thank you for your consideration.

pladis is an Equal Opportunity Employer, M/F/Disability/Veterans.

Search Firm Representatives please read carefully:

pladis is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at pladis via-email, the Internet or directly to hiring managers at pladis in any form without a valid written search agreement in place for that position will be deemed the sole property of pladis, and no fee will be paid in the event the candidate is hired by pladis as a result of the referral or through other means.