Senior Marketing Manager(Job Number: 192198) (EK)

Oct 13, 2016
Oct 25, 2016
Employer Type
Direct Employer
Employment Type
Full Time
Job Description:

Senior Marketing Manager(Job Number: 192198) (EK)Job DescriptionYour challenge:In conjunction with the global Category, develop, establish and activate marketing strategies to deliver competitive marketing plans that will drive market share gains in the US and Canada. Effectively manage the marketing, advertising and promotional activities of their assigned brand responsibilities.Your responsibilities:Lead the development of multi-year (BMC) plans for the Brand:• Conduct market research to determine market requirements for existing and future products• Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage.• Monitor industry best practices• Team up with global Category and E2E teams to develop new marketing platforms • Team up with global Category to localize existing global product platforms• Ensure full on-time and in full MIP deliverable Develop and implement yearly marketing plan and activities for new and existing products:• Facilitate cross-functional Brand and category reviews to identify issues and opportunities;• Define Brand Top must Do's• Assess and develop high quality National Marketing plan activities• Team up with other functions to facilitate channel / customer specific shopper marketing activities in line with National plans• Team up with Category and Finance and Sales Organization to deliver yearly AOP financial goals• Team up with Category and supply chain to lead and optimize innovation deployment plan• Team up with Category and Supply team and sales organization and category management to deliver demand goals• Manage and coordinate all marketing, advertising and promotional activities.• Manage the productivity of the marketing plans and projects.• Monitor, review and report on all marketing activity and results• Determine and manage the marketing budget• Deliver marketing activity within agreed budget• MROI (marketing return on investment), RCQ and key performance metrics• Team up with Finance team and business development to develop pricing strategy• Team up with Supply team and sales team to ensure on time delivery of the long term strategic marketing forecasts as input to longer term capacity planningLead Customer-facing brand activities with Business development and Sales team:• Team up with sales planning to develop channel strategy brand top must do's• Define brand standards for implementation by the sales organization and the category management organization• Bring together Category strategy, 4Ps, and brand marketing plan into a powerful selling story for the customer to be delivered during sales JBPs.Stakeholder management:• Point person for the products / brand in NA for the team lead, local marketing Director, CO Leader and global stakeholders.• Establish effective working relationships and ability to influence cross-functional stakeholders and external agencies and partners.• First point of decision making for the products / brand in the commercial triangle (Sales planning, Digital lead, field sales and Category Management).• Capable of engaging and influencing stakeholders• Develop and coordinate means to seek regular input from Sr. Management and key constituencies regarding the quality of the plans / projects for the products / Brand. We are looking for:• Bachelor required, MBA preferred• excellent written and verbal communication skills• strong power point and presentation skills• lead and work in cross-functional teams• organization and planning• technical marketing skills• strategic thinking• problem analysis and problem-solving• team-leadership and stakeholder management• persuasiveness• energy, adaptability and drive• creativity and entrepreneurship• judgment• decision-making• sense of urgencyCOMPENSATIONBenefits - Full Bonus Eligible - Yes CANDIDATE DETAILS5+ to 7 years experienceManagement Experience Required - NoMinimum Education - Bachelor's DegreeWillingness to Travel - Occasionally ADDITIONAL DETAILSLocation: StamfordIndustry: Manufacturing & ProductionJob Category: Sales / Marketing - Marketing ManagementHours Per Week: Visa Candidate Considered: No We have remote access to the computer system the company uses. I will be able to place your resume directly into an active candidate queue. In addition we can champion you to top management. If you have worked at a similar company and held a similar position, this is what I will need from you: A current copy of your resume with full address sent to me as an attachment. We cannot use the online version. PLEASE MAKE SURE YOUR RESUME HAS YOUR FULL ADDRESS AND CONTACT INFORMATION, BE SMART- Make sure your resume has all the KEY WORDS from the job description. Resumes without the KEY WORDS are ignored by the HR people. Your citizenship or visa status. Your desired base salary range. Are you willing to relocate if necessary? Will you have to relocate if you get this job? We are always company paid. We do not accept money from candidates. We are paid by them but we work for you.

Company Description:

Royal Philips of the Netherlands is a diversified technology company, focused on improving people s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.