Digital Marketing Manager

Recruiter
Gartner
Location
Stamford
Salary
Competitive
Posted
Oct 16, 2016
Closes
Oct 19, 2016
Role
Marketing
Industry
Technology
Employer Type
Direct Employer
Employment Type
Permanent
Hours
Full Time
Responsible for identifying and executing marketing best practices including email marketing that drive highest email open rates, click through rates and form complete rates.

* Identify and scale email marketing best practices - highest open rates, click through rates, form complete rates.

* Optimize content and understand optimal best practices for approaching target audience based on time of day/day of week send, subject lines, list management and design in order to drive significantly increased review volume.

* Identify key levers to drive growth

* Work Collaboratively with division and cross division counterparts

* Partner with stakeholders to understand audience segments and tailor campaigns to those segments.

* End to end campaign oversight including design, development, and launching of campaigns

* Mentoring other team members

#LI-MD2

* Bachelor's degree required. Focus areas in Marketing, Business, Analytics, etc.

* 5-7 years' of relevant professional level experience

* Experience working with marketing automation technology such as Marketo, Eloqua, etc.

* HTML coding

* Copywriting or design experience preferred

* Management experience a