Director, Employment Branding %26 Social Media

Charter Communications
Oct 18, 2016
Oct 19, 2016
Employer Type
Direct Employer
Employment Type
Full Time

The Dir, Employment Branding & Social Media is the architect and steward of Spectrum Employer Brand supporting the engagement and acquisition of talent. In collaboration with Head of Recruitment Services and Key Talent Acquisition leaders, own the creation and development of Spectrum's employment brand strategy and designing an optimal candidate experience.


Lead a team that creates innovative marketing campaigns which create awareness and drive attraction & engagement utilizing our career sites, related technologies, social media and other marketing channels to promote Spectrum as an employer of choice; maintaining control of the brand while effectively partnering with local teams to multiply brand efforts.

As a partner with the businesses and Talent Acquisition leaders, develop plans for branding, marketing strategy and tactics in support of critical business initiatives.

Lead the analysis of branding tactics to assess effectiveness and inform decision making on future investments and areas of opportunity.

Partner closely with the Corporate Communications, Marketing, Community & Government Affairs and Talent Acquisition teams to develop and activate content to develop and activate content to engage internal and external candidates.

Lead the team that creates and curates content on a regimented schedule to keep career sites and employer brand properties current

Own campaign development and execution across Talent Acquisition, leveraging and aligning with employer brand and voice to both satisfy recruitment needs and expand talent network.

Design and activate engagement strategy for members of the Talent Network through relevant communications, content sharing, and gamification.

Leverage content strategy and social media calendars to support engagement activities. Measure KPIs for ROI in Recruitment Marketing efforts.

Train talent acquisition and key stakeholders on topics such as: Employer Value Proposition, Candidate Experience, Leverage social media tools for optimal sourcing experience, writing compelling job content.

Content owner for Career LinkedIn, Facebook and Twitter platform and Spectrum career site. Support recruiter effectiveness with tools and resources

Drive the development and execution of all Employer Brand collateral in partnership with outside agencies

Assist with refining scope and negotiate vendor proposals for executing campaigns.

Manage vendor relationships such as TMP, LinkedIn, Indeed, Facebook, and CareerBuilder to promote our employer brand

Performs other duties as required


Skills/Abilities and Knowledge

Direct experience in developing and executing content strategies and social media campaigns without relying on an agency.

Experience with brand insights, research, focus groups, surveys, brand positioning and value propositions, brand creative, assets and messaging, website content, SEO, planning, campaigns, collateral, events, social media and communications.

Demonstrated ability to extract key insights to inform and develop a strategy, and then mobilize organizational resources to execute.

Project management experience.

Demonstrated experience translating their ideas into tangible outcomes with measurable impact.

Creative and critical thinker who can develop plans that are on the cutting edge but successfully implement because they have the key relationships within the business.


Bachelor's degree in Communications, Marketing, Public Relations or equivalent degree or experience would be preferred.

Related Work Experience

10-15 years of related hands-on experience in marketing content and execution, and digital and social media strategies.


Office environment

Travel as required

EOE Race/Sex/Vet/Disability

Charter is an equal opportunity employer that complies with the laws and regulations set forth in the following EEO Is the Law poster:

Charter is committed to diversity, and values the ways in which we are different.

More jobs like this